The Rise of Digital Asset Management

When I first heard the term “digital asset management,” I assumed it was just another financial term for a certain type of stock or media bond. In fact, Digital Asset Management or DAM is advertised as one of the best multimedia software products of the future.

The proposed growth in digital asset management over the next 5 years is estimated at more than 300%, which is three times its current value. The business research and consulting company Frost and Sullivan predicts that “the market will grow with very healthy double-digit growth during the forecast period from 2007 to 2013.” According to Frost and Sullivan; “About 70 major suppliers are now realizing the need to digitize their media resources.”

DAM solutions are increasingly being used in website development in the form of content management and search marketing systems. The reason for this success is that most large corporate websites contain a variety of digital media, including images, audio, and video content, which can make it difficult to store and retrieve these resources. To easily post, locate, distribute, and export all of this content, it must be centrally stored, properly archived, archived, optimized, and available in a variety of downloadable formats.

Another reason for DAM’s success is that many files, especially video files, can be so large that even access to FTP through service programs is undesirable. DAM makes this possible by deploying a delivery service with access to individual assets from multiple locations, reducing the time and cost of creating content, and maximizing the return on investment.

What types of DAM systems exist?

DAM types depend on their business assistance; For example, brand asset management is heavily focused on marketing and deals with marketing materials such as product images, fonts, and logos. Asset management is often used in the organization and storage of ever-evolving digital media resources, while digital supply chain services focus only on delivering digital content to retailers, i.e. music and gaming stores. Library management is probably the most commonly used type, with a focus on storing and extracting large amounts of predominantly archived videos and photo media.

When we look at DAM in more detail, the tools it uses to make the system more tangible begin. Types of applications for the corporate system: multimedia packages and marketing materials, business presentations, VOD, rich multimedia libraries; videos, fonts, images and other marketing materials. File types here: images, logos, audio, animation, CAD, video and HTML.

So, what does the future hold?

According to industry analyst Sippy Aima: “Recently there has been a boom in digital media content, especially video, and the advent of portable devices to watch it. We can add the ubiquitous availability of broadband data services to distribute and the need for systems that can store and deliver this content to the right people at the right time. “

As the media is available via broadband and is likely to grow sharply over the next decade, images from our everyday devices, such as cameras, phones and scanners, will continue to flow into the Internet at billions of dollars in assets (files) on social networks, websites and blogs. at breakneck speed, all with thousands of different directions and target groups. DAM will soon be the only technology capable of meeting the demand and value of digital media management; forecast for $203 million to $558.6 million in 2014.

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